https://www.contentstrategy.at/ Content Strategy Knowledge Base en-GB Fri, 26 Apr 2024 18:25:12 +0200 Fri, 26 Apr 2024 18:25:12 +0200 https://www.contentstrategy.at/literature-reviews/review-of-google-semantic-search-by-david-amerland Fri, 26 Apr 2024 00:00:00 +0200 Aneta Pawlik, Teodora Petkova https://www.contentstrategy.at/literature-reviews/review-of-google-semantic-search-by-david-amerland https://www.contentstrategy.at/lecture-reports/the-harmonious-symphony-of-brand-voice-and-artificial-intelligence-in-content-strategy Thu, 25 Apr 2024 00:00:00 +0200 Tina Hanreich, Theo Kämmerer https://www.contentstrategy.at/lecture-reports/the-harmonious-symphony-of-brand-voice-and-artificial-intelligence-in-content-strategy https://www.contentstrategy.at/lecture-reports/the-three-major-alignments-in-strategic-communication-research Thu, 04 Apr 2024 00:00:00 +0200 Martin Pressnitz https://www.contentstrategy.at/lecture-reports/the-three-major-alignments-in-strategic-communication-research https://www.contentstrategy.at/lecture-reports/ai-in-storytelling Thu, 21 Mar 2024 00:00:00 +0100 Iris Moustakidis, Tiny Bernhard https://www.contentstrategy.at/lecture-reports/ai-in-storytelling https://www.contentstrategy.at/literature-reviews/how-setting-boundaries-can-help-brands-build-trust-with-their-audience Thu, 07 Mar 2024 00:00:00 +0100 Wei Tay, Andraž Kovačec, Roman Sommersacher, Soňa Tichá https://www.contentstrategy.at/literature-reviews/how-setting-boundaries-can-help-brands-build-trust-with-their-audience https://www.contentstrategy.at/literature-reviews/the-brand-gap-how-to-bridge-the-distance-between-business-strategy-and-design Wed, 06 Mar 2024 00:00:00 +0100 Johanna Fruth, Antonina Wegrzecka https://www.contentstrategy.at/literature-reviews/the-brand-gap-how-to-bridge-the-distance-between-business-strategy-and-design https://www.contentstrategy.at/lecture-reports/the-communication-value-circle Tue, 05 Mar 2024 00:00:00 +0100 Ben Bredl https://www.contentstrategy.at/lecture-reports/the-communication-value-circle https://www.contentstrategy.at/literature-reviews/how-to-choose-the-right-cms-according-to-your-content-model Sat, 02 Mar 2024 00:00:00 +0100 Katja Horvath, Lisa Marie Huber, Laura Schutti, Laura Wassertheurer https://www.contentstrategy.at/literature-reviews/how-to-choose-the-right-cms-according-to-your-content-model https://www.contentstrategy.at/lecture-reports/your-brand-is-the-shining-sun-of-your-content-world Thu, 29 Feb 2024 00:00:00 +0100 Michaela Gsell, Viktoria Stallinger, Franziska Dopona https://www.contentstrategy.at/lecture-reports/your-brand-is-the-shining-sun-of-your-content-world https://www.contentstrategy.at/literature-reviews/content-strategy-for-the-web-2nd-edition-by-kristina-halvorson-and-melissa-rach Sat, 17 Feb 2024 00:00:00 +0100 Aneta Pawlik, Muhammad Waqar Khan https://www.contentstrategy.at/literature-reviews/content-strategy-for-the-web-2nd-edition-by-kristina-halvorson-and-melissa-rach https://www.contentstrategy.at/lecture-reports/how-to-create-a-metadata-model-a-guide Thu, 01 Feb 2024 00:00:00 +0100 Hannah Schultermandl, Jasmin Hebenstreit https://www.contentstrategy.at/lecture-reports/how-to-create-a-metadata-model-a-guide https://www.contentstrategy.at/lecture-reports/key-aspects-of-metadata-modelling-for-organising-and-managing-content Wed, 24 Jan 2024 00:00:00 +0100 Christine Plank https://www.contentstrategy.at/lecture-reports/key-aspects-of-metadata-modelling-for-organising-and-managing-content https://www.contentstrategy.at/literature-reviews/content-audits-and-inventories-a-handbook-by-paula-land Mon, 03 Jul 2023 00:00:00 +0200 Beate Öttl, Linda Puntschart https://www.contentstrategy.at/literature-reviews/content-audits-and-inventories-a-handbook-by-paula-land https://www.contentstrategy.at/lecture-reports/achieving-customer-satisfaction-through-effective-governance-and-change-management Mon, 19 Jun 2023 00:00:00 +0200 Maša Moličnik https://www.contentstrategy.at/lecture-reports/achieving-customer-satisfaction-through-effective-governance-and-change-management https://www.contentstrategy.at/lecture-reports/the-importance-of-placemaking-in-information-architecture Thu, 15 Jun 2023 00:00:00 +0200 Ben Bredl, Martin Schönbauer https://www.contentstrategy.at/lecture-reports/the-importance-of-placemaking-in-information-architecture https://www.contentstrategy.at/lecture-reports/the-12-agile-principles-keep-track-of-your-project-planning Wed, 14 Jun 2023 00:00:00 +0200 Stella Thoma, Linda Puntschart, Brian Powers https://www.contentstrategy.at/lecture-reports/the-12-agile-principles-keep-track-of-your-project-planning https://www.contentstrategy.at/lecture-reports/how-to-become-a-storytelling-mastermind Fri, 09 Jun 2023 00:00:00 +0200 Lisa Penz, Vera Eder, Marie Theres Huber, Melanie Gsöllhofer https://www.contentstrategy.at/lecture-reports/how-to-become-a-storytelling-mastermind https://www.contentstrategy.at/lecture-reports/the-benefits-of-strategic-editorial-planning Wed, 31 May 2023 00:00:00 +0200 Julia Grundacker, Rebecca Trebus https://www.contentstrategy.at/lecture-reports/the-benefits-of-strategic-editorial-planning https://www.contentstrategy.at/lecture-reports/content-for-complex-digital-environments Sun, 30 Apr 2023 00:00:00 +0200 Pia Puswald https://www.contentstrategy.at/lecture-reports/content-for-complex-digital-environments https://www.contentstrategy.at/lecture-reports/html-for-content-strategists-why-it-is-important-to-communicate-with-programmers-at-eye-level Thu, 27 Apr 2023 00:00:00 +0200 Rosa Winkler-Hermaden, Sophie Vesely https://www.contentstrategy.at/lecture-reports/html-for-content-strategists-why-it-is-important-to-communicate-with-programmers-at-eye-level https://www.contentstrategy.at/lecture-reports/how-a-brand-driven-content-strategy-makes-brand-values-great-again-4 Thu, 20 Apr 2023 00:00:00 +0200 Leonie Nedden, Pia Kovač, Denise Bures https://www.contentstrategy.at/lecture-reports/how-a-brand-driven-content-strategy-makes-brand-values-great-again-4 https://www.contentstrategy.at/lecture-reports/how-to-conduct-a-qualitative-interview Fri, 07 Apr 2023 00:00:00 +0200 Marina Orasch https://www.contentstrategy.at/lecture-reports/how-to-conduct-a-qualitative-interview https://www.contentstrategy.at/lecture-reports/how-to-create-a-content-inventory Wed, 15 Mar 2023 00:00:00 +0100 Elisabeth Reisinger, Omer Sarica https://www.contentstrategy.at/lecture-reports/how-to-create-a-content-inventory https://www.contentstrategy.at/lecture-reports/the-art-of-editorial-and-topic-planning Tue, 07 Mar 2023 00:00:00 +0100 Linda Schwarz, Sandra Arta Kanaška https://www.contentstrategy.at/lecture-reports/the-art-of-editorial-and-topic-planning https://www.contentstrategy.at/lecture-reports/beyond-data-using-empathy-for-mapping-a-buyer-persona Thu, 02 Feb 2023 00:00:00 +0100 Alexandra Sprenger, Athena Welter https://www.contentstrategy.at/lecture-reports/beyond-data-using-empathy-for-mapping-a-buyer-persona https://www.contentstrategy.at/literature-reviews/the-language-of-content-strategy-by-scott-abel-and-rahel-anne-bailie-a-literature-review Thu, 02 Feb 2023 00:00:00 +0100 Larissa Burkhardt, Jasmin Hebenstreit, Hannah Schultermandl, Karla Noack https://www.contentstrategy.at/literature-reviews/the-language-of-content-strategy-by-scott-abel-and-rahel-anne-bailie-a-literature-review https://www.contentstrategy.at/lecture-reports/strategy-meets-organisational-communication-a-discussion-of-4-approaches Wed, 08 Jun 2022 00:00:00 +0200 Roman Mühl, Christoph Hagmann https://www.contentstrategy.at/lecture-reports/strategy-meets-organisational-communication-a-discussion-of-4-approaches https://www.contentstrategy.at/lecture-reports/the-content-strategist-as-a-business-consultant Sat, 05 Feb 2022 00:00:00 +0100 Markus Eichberger, Gabriele Culot, Victoria Brödl https://www.contentstrategy.at/lecture-reports/the-content-strategist-as-a-business-consultant https://www.contentstrategy.at/lecture-reports/knowledge-is-power-how-analysis-and-metrics-can-improve-your-company Sat, 05 Feb 2022 00:00:00 +0100 Tamara Schiffer, Fida Sarji https://www.contentstrategy.at/lecture-reports/knowledge-is-power-how-analysis-and-metrics-can-improve-your-company https://www.contentstrategy.at/literature-reviews/resilient-web-design Sat, 05 Feb 2022 00:00:00 +0100 Alexandra Zieger, Katrin Zarfl https://www.contentstrategy.at/literature-reviews/resilient-web-design https://www.contentstrategy.at/literature-reviews/content-strategy-at-work-by-margot-bloomstein-2 Sat, 05 Feb 2022 00:00:00 +0100 Stella Thoma, Eli Stolzer https://www.contentstrategy.at/literature-reviews/content-strategy-at-work-by-margot-bloomstein-2 https://www.contentstrategy.at/lecture-reports/business-strategy-what-is-strategy Thu, 03 Feb 2022 00:00:00 +0100 Sophie Helle-Feldmann, Christoph Hagmann https://www.contentstrategy.at/lecture-reports/business-strategy-what-is-strategy