Brand values, Message architecture and Strategic communication
A brand-driven content strategy helps an organization to figure out its values and differentiators. It shapes the path for all future content decisions. Boston-based content strategist Margot Bloomstein taught her core principles in solving business challenges with content strategy. In her inimitable, always positive manner, she takes the students by the hand and teaches 'along the way' and with a lot of practical content from the world of content strategy.