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The Content Strategy Knowledge Base aims to support practitioners, students and teachers of content strategy.

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Technology Driven Customer cover image

Lecture Reports
2 Apr 2026

Customer 5.0: How to Future-Proof Your Content Strategy for the Technology-Driven Customer

This article builds on concepts introduced in the class Business Strategy for Digital Markets taught by Dieter Rappold. Expanding beyond the classroom discussion, it explores the Customer 1.0 - 5.0 framework by connecting it to content dynamics and the growing influence of emerging technologies on customer behavior and brand communication, highlighting its relevance for today's strategists.

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Data driven content

Lecture Reports
26 Dec 2025

Built on Data: How Modern Business Models Create Value from Information

This Lecture Review explores how modern businesses create value from data through models like analytics services, personalization, advertising, and data products. It highlights the strategic role of data-driven thinking, case studies, and the importance of privacy and ethics. Finally, it explains content strategists must combine storytelling with data literacy to drive sustainable business value.

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