Content Strategy Knowledge Base Logo

The Content Strategy Knowledge Base aims to support practitioners, students and teachers of content strategy.

Read about the project Go

The new writing environment cover image with a black dotted background

Literature Reviews
12 Jul 2026

The Weight of the Cursor: Revisiting “The New Writing Environment” Book

This is a review of the book “The New Writing Environment: Writers at Work in a World of Technology” (1996), edited by Mike Sharples and Thea van der Geest. The review makes the argument that this book’s old age is exactly what makes it valuable. Reading this article, you will find how The New Writing Environment plays the role of a mirror of our present human condition in the age of hypertext.

Read the article Go

Pexels cottonbro 6986455 1

Lecture Reports
10 Apr 2026

From Clicks to Citations: Navigating the Zero-Click Economy in the Age of AI Assistants

The digital landscape is shifting from a "search engine" model based on clicking blue links to an "answer engine" economy where AI provides direct, synthesized information. To thrive, businesses must pivot from traditional SEO to Generative Engine Optimization (GEO), prioritizing expert authority and citable data to ensure their brand is referenced by AI assistants.

Read the article Go

Technology Driven Customer cover image

Lecture Reports
2 Apr 2026

Customer 5.0: How to Future-Proof Your Content Strategy for the Technology-Driven Customer

This article builds on concepts introduced in the class Business Strategy for Digital Markets taught by Dieter Rappold. Expanding beyond the classroom discussion, it explores the Customer 1.0 - 5.0 framework by connecting it to content dynamics and the growing influence of emerging technologies on customer behavior and brand communication, highlighting its relevance for today's strategists.

Read the article Go