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The Content Strategy Knowledge Base aims to support practitioners, students and teachers of content strategy.

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Topic Architecture for Content Strategy

Lecture Reports
24 Mar 2025

How to Use Topic Architecture For Editorial Planning

More often than not, content is served in large quantities, without strategic direction, and not measured for its impact to the disadvantage of companies and their users. This is a fact that contributed to the rise of content strategy as a distinct discipline (Bailie, 2021) that aims to transform our content work from spontaneous and reactionary to structured, systematic, and measurable.

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Simon Sineks Golden Circle

Lecture Reports
15 Feb 2025

Unlocking the Power of Purpose

Want to create content that truly connects with your audience? Simon Sinek’s Start with Why reveals how purpose-driven messaging inspires loyalty and trust. This article explores Sinek’s Golden Circle framework and its impact on content strategy—helping brands craft stories that resonate and drive meaningful engagement.

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Fundamentals of Metadata Modelin in Content Strategy

Lecture Reports
17 Jan 2025

The Fundamentals of Metadata Modeling

In November 2024 Madi Weland Solomon conducted an in-depth session on metadata modeling, focusing on creating content metadata models - a crucial aspect of digital content management. This lecture report outlines Solomon’s insights and practical steps for building, synchronizing and iterating metadata models.

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