OER - Open Educational Resources
Content Strategy Knowledge Base

The Content Strategy Knowledge Base aims to support practitioners, students and teachers of content strategy. It is a growing collection of shareable knowledge about content strategy and related disciplines such as content design, content operations and content marketing. Teaching content of the Content Strategy Master's programme at FH Joanneum Graz forms its core. The Knowledge Base is developed by a community at and around the study programme. Students of the programme are the authors and editors.

Social Media Smartphone

Lecture Reports

Strategy meets organisational communication: A discussion of 4 approaches

8 June 2022

Content Inventory (c) Unsplash

Lecture Reports

How to create a content inventory?

15 May 2022

Empathy based persona with face

Lecture Reports

Beyond data: using empathy for mapping a buyer persona

9 May 2022

Card sorting process

Lecture Reports

Three steps to develop a brand-driven content strategy: message architecture – content audit – content types

3 February 2022

Lecture report DR 2

Lecture Reports

Strategy is dead. Long live strategy.

3 February 2022

Rahel Bailie

Lecture Reports

The content strategist as a business consultant

3 February 2022

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Literature Reviews

The Language of Content Strategy – an essential reference for content strategists

3 February 2022

Content Audits

Literature Reviews

Content Audits and Inventories – A handbook by Paula Land

3 February 2022

Strategists finding their North-Star-Metric

Lecture Reports

Knowledge is power! - How analytics and metrics can improve your company

3 February 2022

Resilient webdesign zarfl zieger

Literature Reviews

A manifest for content centered web development: Resilient Web Design by Jeremy Keith

3 February 2022

Wie card sorting die markenidentitaet staerkt 8 1170x588

Literature Reviews

A guided tour through content strategy: Content Strategy at Work by Margot Bloomstein

3 February 2022