OER - Open Educational Resources
Content Strategy Knowledge Base

The Content Strategy Knowledge Base aims to support practitioners, students and teachers of content strategy. It is a growing collection of shareable knowledge about content strategy and related disciplines such as content design, content operations and content marketing. Teaching content of the Content Strategy Master’s programme at FH Joanneum Graz forms its core. The Knowledge Base is developed by a community at and around the study programme. Students of the programme are the authors and editors.

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Lecture Reports

Understanding the RACI matrix

11 June 2024

The Elements of Content Strategy blog banner

Literature Reviews

Content Strategy Compulsory Reads: The Elements of Content Strategy by Erin Kissane

1 June 2024

Google Semantic Search by David Amerland Book Review

Literature Reviews

Content Strategy Books: A Review of Google Semantic Search by David Amerland

26 April 2024

Human and Robot

Lecture Reports

The Harmonious Symphony of Brand Voice and AI in Content Strategy

25 April 2024


Lecture Reports

The Three Major Alignments in Strategic Communication Research

4 April 2024

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Lecture Reports

AI in Storytelling

21 March 2024

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Literature Reviews

How Setting Boundaries Can Help Brands Build Trust With Their Audience

7 March 2024

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Literature Reviews

"The Brand Gap" - How to bridge the distance between business strategy and design

6 March 2024

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Lecture Reports

The Communication Value Circle

5 March 2024

Real world content modeling

Literature Reviews

How to choose the right CMS for your content model

2 March 2024

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Lecture Reports

Your brand is the shining sun of your content world

29 February 2024

Content strategy for web

Literature Reviews

Content Strategy Compulsory Reads: Content Strategy for the Web (2nd edition) by Kristina Halvorson and Melissa Rach

17 February 2024

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Lecture Reports

How to Create a Metadata Model – a Guide

1 February 2024

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Lecture Reports

Key Aspects of Metadata Modelling for Organising and Managing Content

24 January 2024

Content Audits

Literature Reviews

Content Audits and Inventories – A Handbook by Paula Land

3 July 2023

Business Briefing

Lecture Reports

Effective Governance and Change Management To Achieve Customer Satisfaction: Dave Carroll Experience

19 June 2023

Stockholm Library Sweden

Lecture Reports

The Importance of Placemaking in Information Architecture

15 June 2023

12 principles of agile planning

Lecture Reports

The 12 Agile Principles - Keep Track of Your Project Planning

14 June 2023


Lecture Reports

How to Become a Storytelling Mastermind

9 June 2023

Content calendar

Lecture Reports

The Benefits of Strategic Editorial Planning

31 May 2023

DSC08951 (c) Xaver Lindlbauer

Lecture Reports

Content for Complex Digital Environments: The Basics

30 April 2023

HTML beginner

Lecture Reports

HTML for Content Strategists: Why Content Strategists Should Understand HTML

27 April 2023

Message Architecture Header01 c Denise Bures

Lecture Reports

Three Steps to Developing a Brand-driven Content Strategy

20 April 2023

Susanne Sackl Sharif Session in Graz 2

Lecture Reports

How to conduct a qualitative interview

7 April 2023

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Lecture Reports

How To Create A Content Inventory?

15 March 2023

How topic planning and strategic storytelling can help your communication. Credit: Scompler

Lecture Reports

Tell me how much you care! The art of editorial and topic planning

7 March 2023

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Lecture Reports

Beyond data: using empathy for mapping a buyer persona

2 February 2023

The Language of Content Strategy

Literature Reviews

“The Language of Content Strategy” –  An Essential Reference for Content Strategists

2 February 2023

Social Media Smartphone

Lecture Reports

Strategy meets organisational communication: A discussion of 4 approaches

8 June 2022

Rahel Bailie

Lecture Reports

The content strategist as a business consultant

5 February 2022

Strategists finding their North-Star-Metric

Lecture Reports

Knowledge is power! – How analytics and metrics can improve your company

5 February 2022

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Literature Reviews

A manifest for content centered web development: Resilient Web Design by Jeremy Keith

5 February 2022

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Literature Reviews

A guided tour through content strategy: Content Strategy at Work by Margot Bloomstein

5 February 2022

Lecture report DR 2

Lecture Reports

Strategy is Dead. Long Live Strategy!

3 February 2022