The Content Strategy Knowledge Base aims to support practitioners, students and teachers of content strategy.
This article recounts a student team’s journey in creating a content strategy for Boxbase, a startup revolutionizing gym management. From defining user personas to crafting a strategy based on real insights, the project bridges theory and practice with actionable results.
This article explores how content strategy and content marketing complement each other. Strategy sets the goals, defines audiences and aligns with business needs, while marketing brings it to life through creation and distribution. Together, they ensure content is purposeful, consistent and delivers measurable impact.
More often than not, content is served in large quantities, without strategic direction, and not measured for its impact to the disadvantage of companies and their users. This is a fact that contributed to the rise of content strategy as a distinct discipline (Bailie, 2021) that aims to transform our content work from spontaneous and reactionary to structured, systematic, and measurable.
Want to create content that truly connects with your audience? Simon Sinek’s Start with Why reveals how purpose-driven messaging inspires loyalty and trust. This article explores Sinek’s Golden Circle framework and its impact on content strategy—helping brands craft stories that resonate and drive meaningful engagement.
This article explores the importance of content inventories as the foundation of a successful content strategy. By cataloging digital assets like web pages, images, and videos, a content inventory helps assess the current content landscape, identify opportunities for improvement, and set the stage for strategic, data-driven decision-making.
In November 2024 Madi Weland Solomon conducted an in-depth session on metadata modeling, focusing on creating content metadata models - a crucial aspect of digital content management. This lecture report outlines Solomon’s insights and practical steps for building, synchronizing and iterating metadata models.
This article highlights 5 key elements of accessible design with practical tips for creating more inclusive web content. These are starting points — accessibility requires testing with tools like screen readers or voice recognition, involving professional testers and disabled users as the gold standard for truly inclusive web design.
In the evolving landscape of digital content, editorial quality stands as a foundational pillar for success. Whether you’re crafting content for a blog, website, or online magazine, ensuring that your material not only captures attention but also provides value is key. But what exactly is “editorial quality” and how can it help to elevate your content?
Design thinking has emerged as a powerful methodology for tackling problems and driving innovation across various industries. This user-centric approach focuses on understanding user needs, ideating creative solutions, and iteratively testing and refining ideas.
In the digital age, ethical content strategies are crucial as misinformation spreads rapidly and AI's influence grows. Businesses must prioritize transparency, fairness and responsibility to ensure authentic and responsible engagement with audiences.
The SREP (Socio-technical Reflection of Ethical Principles) framework integrates ethical considerations into technology development by focusing on human-technology interactions. Applied through interactive workshops, it encourages participants to reflect on ethical principles such as justice and privacy, identify potential issues, and prioritize ethical risks. This approach prepares future innovators to responsibly address the ethical implications of their technological work.
In a guest lecture by Amy Marie Phillips, a service design expert, we explored integrating service design with content strategy. Through engaging activities and discussions, the session highlighted the comprehensive nature of service design, emphasizing how every customer interaction and touchpoint creates seamless and satisfying user experiences. Additionally, the lecture demonstrated how service design and content strategy can work together to enhance communication, user experience, and overall service quality, using tools like service blueprints and the double diamond model to visualize and optimize the service delivery process.
