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The Content Strategy Knowledge Base aims to support practitioners, students and teachers of content strategy.

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Data driven content

Lecture Reports
26 Dec 2025

Built on Data: How Modern Business Models Create Value from Information

This Lecture Review explores how modern businesses create value from data through models like analytics services, personalization, advertising, and data products. It highlights the strategic role of data-driven thinking, case studies, and the importance of privacy and ethics. Finally, it explains content strategists must combine storytelling with data literacy to drive sustainable business value.

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Topic Architecture for Content Strategy

Lecture Reports
24 Mar 2025

How to Use Topic Architecture For Editorial Planning

More often than not, content is served in large quantities, without strategic direction, and not measured for its impact to the disadvantage of companies and their users. This is a fact that contributed to the rise of content strategy as a distinct discipline (Bailie, 2021) that aims to transform our content work from spontaneous and reactionary to structured, systematic, and measurable.

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