22 Sept 2025
HTML - The Timeless Hero
This article provides some insights for those wondering whether it is still worth learning HTML.
The Content Strategy Knowledge Base aims to support practitioners, students and teachers of content strategy.
20 Jun 2025
How Trigger Techniques Can Help You Come Up with Killer Story Ideas
Stuck on story ideas? Trigger techniques from Mario Pricken’s Creative Advertising help you break through writer’s block by reframing, exaggerating or twisting everyday situations. Use these creative prompts to spark fresh, compelling stories that grab attention and inspire action.
26 May 2025
Content and Domain Modelling for Aesthetics
The article shows how domain and content modelling were used to structure the abstract topic of aesthetics in Craft CMS, focusing on clarity, flexibility, and visual consistency.
16 May 2025
Content, Streamlined: An Intro to Content Management Systems
Content Management Systems quietly power most websites and online shops by helping teams create, organize, and publish content more easily. This intro covers what a CMS does, why content management matters, and how popular tools like WordPress and TYPO3 support the full content journey.
7 May 2025
Scaling Enterprise Content: Why Operations Matter
This article shows how structured content, workflows, system integration, and governance build scalable, sustainable enterprise content management. Drawing on insights from Carrie Hane and Deane Barker’s elective, it highlights why a strategic approach to content operations is essential.
5 May 2025
Mastering Blog Post Creation: From Content Briefs to Publishing
Blogs are more than just articles. They are powerful tools for brands to connect, build trust, and share insights. In the Writing, Editing & Curating course with Teodora Petkova, we learned that creating a blog requires more than just writing – it’s about a strategic approach to reach your audience.
22 Apr 2025
Building the Future of Fitness: Our Journey with Boxbase
This article recounts a student team’s journey in creating a content strategy for Boxbase, a startup revolutionizing gym management. From defining user personas to crafting a strategy based on real insights, the project bridges theory and practice with actionable results.
16 Apr 2025
Silos in Content Strategy – Why They Exist and How to Work Around Them
Does your company operate in silos? Find out how content strategist Rahel Anne Bailie defines silos within communication and how you can ensure, your content production is still running smoothly.
13 Apr 2025
From Strategy to Action: How Content Marketing Complements Content Strategy
This article explores how content strategy and content marketing complement each other. Strategy sets the goals, defines audiences and aligns with business needs, while marketing brings it to life through creation and distribution. Together, they ensure content is purposeful, consistent and delivers measurable impact.
24 Mar 2025
How to Use Topic Architecture For Editorial Planning
More often than not, content is served in large quantities, without strategic direction, and not measured for its impact to the disadvantage of companies and their users. This is a fact that contributed to the rise of content strategy as a distinct discipline (Bailie, 2021) that aims to transform our content work from spontaneous and reactionary to structured, systematic, and measurable.
15 Feb 2025
Unlocking the Power of Purpose
Want to create content that truly connects with your audience? Simon Sinek’s Start with Why reveals how purpose-driven messaging inspires loyalty and trust. This article explores Sinek’s Golden Circle framework and its impact on content strategy—helping brands craft stories that resonate and drive meaningful engagement.
1 Feb 2025
Content Inventory – the Foundation of a Successful Content Strategy
This article explores the importance of content inventories as the foundation of a successful content strategy. By cataloging digital assets like web pages, images, and videos, a content inventory helps assess the current content landscape, identify opportunities for improvement, and set the stage for strategic, data-driven decision-making.