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The Content Strategy Knowledge Base aims to support practitioners, students and teachers of content strategy.

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Cognitive Bias Headerimage

Literature Reviews
27 Jun 2024

Design for Cognitive Bias

In "Design for Cognitive Bias," David Dylan Thomas explores the pervasive influence of cognitive biases on decision-making and design practices. The book dives deep into the mechanics of human psychology, shedding light on how biases shape our perceptions, actions, and interactions with digital environments.

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Header How setting boundaries helps

Literature Reviews
7 Mar 2024

How Setting Boundaries Can Help Brands Build Trust With Their Audience

Setting boundaries in brand communication, as highlighted by Margot Bloomstein, fosters trust with the audience. Using examples like the FBI's Crime Data Explorer and Lovehoney's chatbot, the text illustrates how transparency, clear communication, and acknowledging limitations are essential. By openly conveying what they know and what they don't, brands educate their audience, manage expectations, and ultimately build lasting trust.

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Content strategy for web

Literature Reviews
17 Feb 2024

Content Strategy Compulsory Reads: Content Strategy for the Web (2nd edition) by Kristina Halvorson and Melissa Rach

The second edition of the "Content Strategy for the Web" by Kristina Halvorson and Melissa Rach is one of the most frequently cited content strategy publications. For a good reason! In this literature review, you will find out how the book shaped the way content strategy was talked about and practised, making it into the exciting field we get to participate in today.

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Content Audits

Literature Reviews
3 Jul 2023

Content Audits and Inventories – A Handbook by Paula Land

This literature review will provide an overview of the core concepts of Paula Land's book "Content Audits and Inventories". The renowned content strategist from Seattle has put together a handbook not only for aspiring and advanced content strategists but also for anyone doing digital projects which deal with an existing body of content. Site managers, business owners, and even experienced content strategists will find this book useful for their content audits and inventories.

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