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The Content Strategy Knowledge Base aims to support practitioners, students and teachers of content strategy.

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Literature Reviews
12 Jul 2026

The Weight of the Cursor: Revisiting “The New Writing Environment” Book

This is a review of the book “The New Writing Environment: Writers at Work in a World of Technology” (1996), edited by Mike Sharples and Thea van der Geest. The review makes the argument that this book’s old age is exactly what makes it valuable. Reading this article, you will find how The New Writing Environment plays the role of a mirror of our present human condition in the age of hypertext.

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Literature Reviews
27 Jun 2024

Design for Cognitive Bias

In "Design for Cognitive Bias," David Dylan Thomas explores the pervasive influence of cognitive biases on decision-making and design practices. The book dives deep into the mechanics of human psychology, shedding light on how biases shape our perceptions, actions, and interactions with digital environments.

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Literature Reviews
7 Mar 2024

How Setting Boundaries Can Help Brands Build Trust With Their Audience

Setting boundaries in brand communication, as highlighted by Margot Bloomstein, fosters trust with the audience. Using examples like the FBI's Crime Data Explorer and Lovehoney's chatbot, the text illustrates how transparency, clear communication, and acknowledging limitations are essential. By openly conveying what they know and what they don't, brands educate their audience, manage expectations, and ultimately build lasting trust.

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