The Content Strategy Knowledge Base aims to support practitioners, students and teachers of content strategy.
A brand-driven content strategy helps an organization to figure out its values and differentiators. It shapes the path for all future content decisions. Boston-based content strategist Margot Bloomstein taught her core principles in solving business challenges with content strategy. In her inimitable, always positive manner, she takes the students by the hand and teaches 'along the way' and with a lot of practical content from the world of content strategy.
What do your brand and the solar system have in common? More than you think! Content Strategist Doris Eichmeier has interesting input around the significance of your brand – and a quick exercise to test how well your brand is holding up!
A brand-driven content strategy helps an organization figure out and convey its values and differentiators. It shapes the path for all future content decisions. Boston-based content strategist Margot Bloomstein has developed, practiced, and taught brand-driven content strategy over a long period. In this lecture, Margot Bloomstein presented and discussed the basics of her approach with many examples from her practice.
