The Content Strategy Knowledge Base aims to support practitioners, students and teachers of content strategy.

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Business strategy for digital markets

Goop Business Strategy and respective models have been around since the beginning of economics and business administration. Digital Markets are, compared to that, a very young phenomenon. The course will teach existing and emerging Business Strategy Models and how to apply those to the challenges and needs of Digital Markets.


Dieter Rappold
Dieter Rappold
Lecture report DR 2

3 Feb 2022

Strategy is Dead. Long Live Strategy!

What exactly is strategy? Why do we need it? How do we create a successful business strategy? And why do some say strategy is dead? Dieter Rappold explained at the beginning of his course 'Business Strategy for Digital Markets', why and how business strategy has totally changed in the digital space, and why strategy is even more important because of these changes. The new landscapes of digital business strategy are the playground for relevant content strategies.

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