Planning of efficient content, Tactics of content marketing/inbound marketing, Finding of topics
Use of storytelling for marketing purposes, Community Management
2 Feb 2023
Beyond data: using empathy for mapping a buyer persona
The idea of empathy-based personas goes beyond data. The method can become fundamental for effective content as it helps establish a relationship between an organization and a user. In her workshop, Hilary Marsh explained how to use empathy to understand a target audience and create effective content.