This course covers the core practices of modern content work, from content strategy and planning to social media and community management. It introduces analytics, KPIs, reporting, and optimization, including growth hacking, crisis communication, chatbots, editorial workflows, content controlling, and measuring content ROI.
26 Dec 2025
Built on Data: How Modern Business Models Create Value from Information
This Lecture Review explores how modern businesses create value from data through models like analytics services, personalization, advertising, and data products. It highlights the strategic role of data-driven thinking, case studies, and the importance of privacy and ethics. Finally, it explains content strategists must combine storytelling with data literacy to drive sustainable business value.