The Content Strategy Knowledge Base aims to support practitioners, students and teachers of content strategy.
The elective Management of Enterprise Content and Content Operations teaches how to strategically manage and operationalize content within organizations. It focuses on structured content, workflows, system integration, and governance to enable scalable and sustainable content delivery.
Carrie Hane is a leading content strategist and co-author of Designing Connected Content. With 25 years of experience at the intersection of digital strategy, content operations, and experience design, she helps organizations, from startups to global enterprises, turn complexity into clarity, building scalable systems and sustainable transformation by aligning people, processes, and technology.
This article shows how structured content, workflows, system integration, and governance build scalable, sustainable enterprise content management. Drawing on insights from Carrie Hane and Deane Barker’s elective, it highlights why a strategic approach to content operations is essential.
