This course gives an overview about the most important qualitative social research methods. Basics such as methodology, quality criteria and sampling strategies, as well as techniques for data collection and analyzation are discussed.
7 Apr 2023
How to conduct a qualitative interview
Finding out what users or potential customers want or might want, when it comes to content, can be tough and should not be an area to guess at. Susanne Sackl-Sharif is an experienced researcher who showed the Content Strategy master's programme students the basics of qualitative social research, as well as important connections to content strategy.