The Content Strategy Knowledge Base aims to support practitioners, students and teachers of content strategy.

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Service design

Goop Service design is the practice of designing services. It uses a holistic and highly collaborative approach to generate value for both the service user and the service provider throughout the service's lifecycle.


Amy Marie Philipps
Amy Marie Philipps
Servicedesign 2

21 Jun 2024

Service design meets content strategy

In a guest lecture by Amy Marie Phillips, a service design expert, we explored integrating service design with content strategy. Through engaging activities and discussions, the session highlighted the comprehensive nature of service design, emphasizing how every customer interaction and touchpoint creates seamless and satisfying user experiences. Additionally, the lecture demonstrated how service design and content strategy can work together to enhance communication, user experience, and overall service quality, using tools like service blueprints and the double diamond model to visualize and optimize the service delivery process.

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