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The Content Strategy Knowledge Base aims to support practitioners, students and teachers of content strategy.

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Editorial & Topic Planning

Goop Content planning for relevant channels and platforms (e.g. social media, mail and newsletter, corporate blogs, white papers).Documents and tools required for optimal content planning of an ongoing editorial and publication process. Content templates. Guidelines for tonality. Creation and optimization of editorial plans and editorial calendars. Topic identification.

Teachers

Mirko Lange
Mirko Lange
Robert Weller
Robert Weller
Topic Architecture for Content Strategy

Lecture Reports
24 Mar 2025

How to Use Topic Architecture For Editorial Planning

More often than not, content is served in large quantities, without strategic direction, and not measured for its impact to the disadvantage of companies and their users. This is a fact that contributed to the rise of content strategy as a distinct discipline (Bailie, 2021) that aims to transform our content work from spontaneous and reactionary to structured, systematic, and measurable.

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How topic planning and strategic storytelling can help your communication. Credit: Scompler

Lecture Reports
7 Mar 2023

Tell me how much you care! The art of editorial and topic planning

A lot of companies want to sell their products and make profits. They are bombarding customers with special deals and ads. What some of them forget is: People don’t buy a product because you tell them, they buy a product if you show them its purpose and create an emotional connection. Storytelling is the key to successful content marketing. And that is where editorial and topic planning comes into play.

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