How topic planning and strategic storytelling can help your communication. Credit: Scompler

Teachers

Mirko Lange

Mirko Lange is one of the most renowned strategy consultants for content and content marketing in the German-speaking world. He is the founder and CEO of Scompler, a strategic editorial planning tool with more than 25,000 registered users and around 200 corporate clients.

Editorial & Topic Planning

Content planning for relevant channels and platforms (e.g. social media, mail and newsletter, corporate blogs, white papers).Documents and tools required for optimal content planning of an ongoing editorial and publication process. Content templates. Guidelines for tonality. Creation and optimization of editorial plans and editorial calendars. Topic identification.