The Content Strategy Knowledge Base aims to support practitioners, students and teachers of content strategy.

Cross-platform Storytelling

Theoretical and practical knowledge for the conception, commissioning, analysis, and production of cross-platform projects. Using storytelling techniques to plan and create cross-platform content.

Teachers

Chris Hofbauer

Lecture Reports

28 May 2026

Beyond AI Content: How to Set Up Smart Storytelling With Data

Data-driven storytelling combines research, audience insights, and creativity to create content that feels authentic and relevant. By using data as a creative tool rather than a limitation, content strategists can develop meaningful campaigns, validate bold ideas, and stand out in a world increasingly flooded with generic AI-generated content.

Read the article

Lecture Reports

9 Jun 2023

How to Become a Storytelling Mastermind

„Once upon a time … “ - four little words with which all great stories begin. Four little words represent humanity's fascination with telling and listening to stories. However, there is much more to consider if you want to write them. When working with content, you will sooner or later stumble across the term "Storytelling". It's the craft of using techniques to create emotional and thus memorable content.