The Content Strategy Knowledge Base aims to support practitioners, students and teachers of content strategy.

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Cross-platform Storytelling

Goop Theoretical and practical knowledge for the conception, commissioning, analysis, and production of cross-platform projects. Using storytelling techniques to plan and create cross-platform content.

Teachers

Chris Hofbauer
Chris Hofbauer
Volkstheater3

9 Jun 2023

How to Become a Storytelling Mastermind

„Once upon a time … “ - four little words with which all great stories begin. Four little words represent humanity's fascination with telling and listening to stories. However, there is much more to consider if you want to write them. When working with content, you will sooner or later stumble across the term "Storytelling". It's the craft of using techniques to create emotional and thus memorable content.

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