This course primarily focuses on familiarizing students with the steps involved in developing a content strategy project. The project must be completed within a tight timeframe. Above all, students will learn how to connect the semester's topics and practical projects. The course builds upon the content developed during the semester.
24 Feb 2026
Measuring What Matters: Aligning Content Strategy with Non-Profit Missions
Content strategy isn’t a corporate luxury. It is a manageable tool for every organization seeking real impact. NGOs need a strategy to support their missions just as much as other businesses do. Although they don't chase profit, it is essential for non-profit organizations to define clear objectives and S.M.A.R.T. KPIs and focus on impact metrics rather than vanity ones.