OER - Open Educational Resources
Content Strategy Knowledge Base

The Content Strategy Knowledge Base aims to support practitioners, students and teachers of content strategy. It is a growing collection of shareable knowledge about content strategy and related disciplines such as content design, content operations and content marketing. Teaching content of the Content Strategy Master's programme at FH Joanneum Graz forms its core. The Knowledge Base is developed by a community at and around the study programme. Students of the programme are the authors and editors.

The publication of the first version of the Knowledge Base in February 2022 is intended as a request for comments. We will continue to develop it further. Support, criticism and comments are welcome via [email protected].

The contents of the Knowledge Base are Open Educational Resources and are licensed under the Creative Commons licence (BY-NC-SA 4.0).

Other Open Educational Resources on content strategy: Master Theses

Literature Reviews

“The Language of Content Strategy” – An Essential Reference for Content Strategists

2 February 2023

“The Language of Content Strategy,” by Rahel Anne Bailie and Scott Abel, provides a set of terms and vocabulary – like a lexicon – for an understandable explanation of content strategy across the industry, practitioners but also stakeholders. It is one of the most essential lexicons that offers short-term definitions of various leaders in this field.

Literature Reviews

Content Audits and Inventories – A handbook by Paula Land

5 February 2022

This literature review will provide an overview of the core concepts of Paula Land's Book "Content Audits and Inventories". The renowned content strategist from Seattle has put together a handbook not only for aspiring and more advanced content strategists but also for anyone doing digital projects which deal with an existing body of content. Site Managers, Business Owners, and even experienced content strategists will find this book useful for their content audits and inventories.

Literature Reviews

A manifest for content centered web development: Resilient Web Design by Jeremy Keith

5 February 2022

Jeremy Keith describes the design principles of the World Wide Web. He explains why content is at the center of web design and web development. He explains the principle of progressive enhancement, which we use to ensure that content is accessible to all users of the web.

Wie card sorting die markenidentitaet staerkt 8 1170x588

Literature Reviews

A guided tour through content strategy: Content Strategy at Work by Margot Bloomstein

5 February 2022

“Content Strategy at Work ” is one of the very influential books of the first generation of content strategists. It introduces the discipline of content strategy, it contains a whole series of case studies, and it describes the brand oriented approach of its author Margot Bloomstein.