OER - Open Educational Resources
Content Strategy Knowledge Base

The Content Strategy Knowledge Base aims to support practitioners, students and teachers of content strategy. It is a growing collection of shareable knowledge about content strategy and related disciplines such as content design, content operations and content marketing. Teaching content of the Content Strategy Master’s programme at FH Joanneum Graz forms its core. The Knowledge Base is developed by a community at and around the study programme. Students of the programme are the authors and editors.

The publication of the first version of the Knowledge Base in February 2022 was intended as a request for comments. We will continue to develop it further. Support, criticism and comments are welcome via [email protected].

The contents of the Knowledge Base are Open Educational Resources and are licensed under the Creative Commons licence (BY-NC-SA 4.0).

Other Open Educational Resources on content strategy: Master Theses

Literature Reviews

How Setting Boundaries Can Help Brands Build Trust With Their Audience

7 March 2024

Setting boundaries in brand communication, as highlighted by Margot Bloomstein, fosters trust with the audience. Using examples like the FBI's Crime Data Explorer and Lovehoney's chatbot, the text illustrates how transparency, clear communication, and acknowledging limitations are essential. By openly conveying what they know and what they don't, brands educate their audience, manage expectations, and ultimately build lasting trust.

Literature Reviews

"The Brand Gap" - How to bridge the distance between business strategy and design

6 March 2024

This article reflects "The Brand Gap", a book about brand-building in the post-industrial age. It describes the 5 steps to build a brand, the role of a brand manager and discusses, how companies can prepare for the future of branding.

Literature Reviews

How to choose the right CMS for your content model

2 March 2024

In this article the 23 criteria on how to choose a fitting CMS to best support your content model from within the book "Real world content modeling" by Deane Barker are evaluated. This should be a step-by-step guideline on how to assess these criteria, including the key take-aways of the book.

Literature Reviews

Content Strategy Compulsory Reads: Content Strategy for the Web (2nd edition) by Kristina Halvorson and Melissa Rach

17 February 2024

The second edition of the "Content Strategy for the Web" by Kristina Halvorson and Melissa Rach is one of the most frequently cited content strategy publications. For a good reason! In this literature review, you will find out how the book shaped the way content strategy was talked about and practised, making it into the exciting field we get to participate in today.

Literature Reviews

Content Audits and Inventories – A Handbook by Paula Land

3 July 2023

This literature review will provide an overview of the core concepts of Paula Land's book "Content Audits and Inventories". The renowned content strategist from Seattle has put together a handbook not only for aspiring and advanced content strategists but also for anyone doing digital projects which deal with an existing body of content. Site managers, business owners, and even experienced content strategists will find this book useful for their content audits and inventories.

Literature Reviews

“The Language of Content Strategy” – An Essential Reference for Content Strategists

2 February 2023

The Language of Content Strategy, by Rahel Anne Bailie and Scott Abel, provides a set of terms and vocabulary like a lexicon for an understandable explanation of content strategy across the industry, practitioners but also stakeholders. It is one of the most essential lexicons that offers short-term definitions of various leaders in this field.

Literature Reviews

A manifest for content centered web development: Resilient Web Design by Jeremy Keith

5 February 2022

Jeremy Keith describes the design principles of the World Wide Web. He explains why content is at the center of web design and web development. He explains the principle of progressive enhancement, which we use to ensure that content is accessible to all users of the web.

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Literature Reviews

A guided tour through content strategy: Content Strategy at Work by Margot Bloomstein

5 February 2022

“Content Strategy at Work ” is one of the very influential books of the first generation of content strategists. This book introduces the discipline of content strategy and contains a whole series of case studies. Moreover, it describes the brand-oriented approach of its author Margot Bloomstein.