The Content Strategy Knowledge Base aims to support practitioners, students and teachers of content strategy.
Blogs are more than just articles. They are powerful tools for brands to connect, build trust, and share insights. In the Writing, Editing & Curating course with Teodora Petkova, we learned that creating a blog requires more than just writing – it’s about a strategic approach to reach your audience.
Just Enough Research by Erika Hall is a practical, witty guide that demystifies the research process, making it accessible and useful for anyone in design, business, or content. Hall emphasizes asking the right questions, staying curious, and using a simple, six-step approach to uncover meaningful insights without overcomplicating the process.
This article recounts a student team’s journey in creating a content strategy for Boxbase, a startup revolutionizing gym management. From defining user personas to crafting a strategy based on real insights, the project bridges theory and practice with actionable results.
Does your company operate in silos? Find out how content strategist Rahel Anne Bailie defines silos within communication and how you can ensure, your content production is still running smoothly.
This article explores how content strategy and content marketing complement each other. Strategy sets the goals, defines audiences and aligns with business needs, while marketing brings it to life through creation and distribution. Together, they ensure content is purposeful, consistent and delivers measurable impact.
More often than not, content is served in large quantities, without strategic direction, and not measured for its impact to the disadvantage of companies and their users. This is a fact that contributed to the rise of content strategy as a distinct discipline (Bailie, 2021) that aims to transform our content work from spontaneous and reactionary to structured, systematic, and measurable.
Want to create content that truly connects with your audience? Simon Sinek’s Start with Why reveals how purpose-driven messaging inspires loyalty and trust. This article explores Sinek’s Golden Circle framework and its impact on content strategy—helping brands craft stories that resonate and drive meaningful engagement.
This article explores the importance of content inventories as the foundation of a successful content strategy. By cataloging digital assets like web pages, images, and videos, a content inventory helps assess the current content landscape, identify opportunities for improvement, and set the stage for strategic, data-driven decision-making.
In November 2024 Madi Weland Solomon conducted an in-depth session on metadata modeling, focusing on creating content metadata models - a crucial aspect of digital content management. This lecture report outlines Solomon’s insights and practical steps for building, synchronizing and iterating metadata models.
This article highlights 5 key elements of accessible design with practical tips for creating more inclusive web content. These are starting points — accessibility requires testing with tools like screen readers or voice recognition, involving professional testers and disabled users as the gold standard for truly inclusive web design.
In the evolving landscape of digital content, editorial quality stands as a foundational pillar for success. Whether you’re crafting content for a blog, website, or online magazine, ensuring that your material not only captures attention but also provides value is key. But what exactly is “editorial quality” and how can it help to elevate your content?
Design thinking has emerged as a powerful methodology for tackling problems and driving innovation across various industries. This user-centric approach focuses on understanding user needs, ideating creative solutions, and iteratively testing and refining ideas.
