OER - Open Educational Resources
Content Strategy Knowledge Base

The Content Strategy Knowledge Base aims to support practitioners, students and teachers of content strategy. It is a growing collection of shareable knowledge about content strategy and related disciplines such as content design, content operations and content marketing. Teaching content of the Content Strategy Master’s programme at FH Joanneum Graz forms its core. The Knowledge Base is developed by a community at and around the study programme. Students of the programme are the authors and editors.

Header How setting boundaries helps

Literature Reviews

How Setting Boundaries Can Help Brands Build Trust With Their Audience

7 March 2024

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Literature Reviews

"The Brand Gap" - How to bridge the distance between business strategy and design

6 March 2024

Real world content modeling

Literature Reviews

How to choose the right CMS for your content model

2 March 2024

Content strategy for web

Literature Reviews

Content Strategy Compulsory Reads: Content Strategy for the Web (2nd edition) by Kristina Halvorson and Melissa Rach

17 February 2024

Content Audits

Literature Reviews

Content Audits and Inventories – A Handbook by Paula Land

3 July 2023

The Language of Content Strategy

Literature Reviews

“The Language of Content Strategy” –  An Essential Reference for Content Strategists

2 February 2023

Resilient webdesign zarfl zieger

Literature Reviews

A manifest for content centered web development: Resilient Web Design by Jeremy Keith

5 February 2022

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Literature Reviews

A guided tour through content strategy: Content Strategy at Work by Margot Bloomstein

5 February 2022