OER - Open Educational Resources
Content Strategy Knowledge Base

Teachers
Peter Winkler

Peter Winkler is a professor at the University of Salzburg where he heads the organizational communications department. In research and teaching, In the content strategy degree programme at FH Joanneum he taught strategic organizational communication between 2020 and 2023.

Lisa Dühring

Lisa Dühring holds a professorship at the Ostfalia University for Applied Sciences in Braunschweig/Germany. In the content strategy degree programme at FH Joanneum she is teaching strategic organisational communication since 2023.

Strategic Organisational Communication

The corporate communications are facing the changes forced by the Internet, Social Media and new way of media consumption. Therefore, business and public management have to be be aware of different communication approaches which are challenged too.