The Content Strategy Knowledge Base aims to support practitioners, students and teachers of content strategy.
The corporate communications are facing the changes forced by the Internet, Social Media and new way of media consumption. Therefore, business and public management have to be be aware of different communication approaches which are challenged too.
Peter Winkler is a professor at the University of Salzburg where he heads the organizational communications department. In research and teaching, In the content strategy degree programme at FH Joanneum he taught strategic organizational communication between 2020 and 2023.
Lisa Dühring holds a professorship at the Ostfalia University for Applied Sciences in Braunschweig/Germany. In the content strategy degree programme at FH Joanneum she is teaching strategic organisational communication since 2023.
Strategic communication is a multifaceted discipline. It also concerns itself with the alignment of an organization's strategy with its communication efforts. This report provides an overview of the three fundamental alignments in strategic communication
The Communication Value Circle, often referred to as the CVC, is a useful framework for businesses. In her lecture Lisa Dühring explained how the CVC helps communication professionals to explain the value of communication effectively.
Peter Winkler introduced the Content Strategy master's programme students in his lectures to the four approaches of strategic communication for a new upcoming world due to changing communication faced by Internet and Social Media. Find out about the four main approaches in this lecture report.
