The Content Strategy Knowledge Base aims to support practitioners, students and teachers of content strategy.
Design thinking has emerged as a powerful methodology for tackling problems and driving innovation across various industries. This user-centric approach focuses on understanding user needs, ideating creative solutions, and iteratively testing and refining ideas.
The SREP (Socio-technical Reflection of Ethical Principles) framework integrates ethical considerations into technology development by focusing on human-technology interactions. Applied through interactive workshops, it encourages participants to reflect on ethical principles such as justice and privacy, identify potential issues, and prioritize ethical risks. This approach prepares future innovators to responsibly address the ethical implications of their technological work.
In "Design for Cognitive Bias," David Dylan Thomas explores the pervasive influence of cognitive biases on decision-making and design practices. The book dives deep into the mechanics of human psychology, shedding light on how biases shape our perceptions, actions, and interactions with digital environments.
In a guest lecture by Amy Marie Phillips, a service design expert, we explored integrating service design with content strategy. Through engaging activities and discussions, the session highlighted the comprehensive nature of service design, emphasizing how every customer interaction and touchpoint creates seamless and satisfying user experiences. Additionally, the lecture demonstrated how service design and content strategy can work together to enhance communication, user experience, and overall service quality, using tools like service blueprints and the double diamond model to visualize and optimize the service delivery process.
The RACI Matrix helps to identify the roles of team members in a particular context such as a project or program. It clearly defines each person's responsibilities to prevent confusion and overlap, which can disrupt the workflow and contribute to overall operational inefficiencies.
The Elements of Content Strategy is an essential read for anyone who wants to understand how content strategy works and why it is important. It’s an invaluable toolkit and a voice of reason in navigating complex multistakeholder content strategy projects.
To create content for the Web, we have to understand how information retrieval on the Web works in a world shaped by Google’s semantic search. The book by David Amerland explores content discoverability according to the world’s most popular search engine, giving us insights into how SEO fits into content strategy.
As we navigate the evolving landscape of content strategy, the intersection of brand voice and artificial intelligence (AI) is becoming a key focus for marketers and content creators. This article explores the dynamic relationship between these two elements, investigating AI's role in crafting and maintaining a consistent brand voice.
Strategic communication is a multifaceted discipline. It also concerns itself with the alignment of an organization's strategy with its communication efforts. This report provides an overview of the three fundamental alignments in strategic communication
The workshop on "AI in Storytelling" began with a thought-provoking premise: our favourite stories reveal a lot about who we are. This idea underscores the belief that people who share similar favourite stories can collaborate effectively, as these narratives offer deep insights into individual personalities and values. This concept set the stage for an engaging session led by Jennifer Fritz from Concept & Stories. The lecture on "Storytelling on AI" provided practical insights, creative strategies, and technological tools and frameworks to demonstrate the narrative potential of artificial intelligence. It showcased how AI can be leveraged to craft compelling stories for diverse audiences, blending traditional storytelling elements with cutting-edge technology to explore new horizons in narrative creation.
Setting boundaries in brand communication, as highlighted by Margot Bloomstein, fosters trust with the audience. Using examples like the FBI's Crime Data Explorer and Lovehoney's chatbot, the text illustrates how transparency, clear communication, and acknowledging limitations are essential. By openly conveying what they know and what they don't, brands educate their audience, manage expectations, and ultimately build lasting trust.
This article reflects "The Brand Gap", a book about brand-building in the post-industrial age. It describes the 5 steps to build a brand, the role of a brand manager and discusses, how companies can prepare for the future of branding.
