The Content Strategy Knowledge Base aims to support practitioners, students and teachers of content strategy.
Stuck on story ideas? Trigger techniques from Mario Pricken’s Creative Advertising help you break through writer’s block by reframing, exaggerating or twisting everyday situations. Use these creative prompts to spark fresh, compelling stories that grab attention and inspire action.
Digital governance provides a framework for accountability, clearly defining roles and decision-making powers within an organisation's digital presence (Welchman, 2015, p. 11). It’s a crucial component of content strategy and a critical element of quality assurance in editorial processes.
The article shows how domain and content modelling were used to structure the abstract topic of aesthetics in Craft CMS, focusing on clarity, flexibility, and visual consistency.
The article reviews Intelligent Content – A Primer and emphasizes the need for modular, structured, and semantically rich content in today’s complex digital environments. It illustrates how intelligent content enables discoverability, reuse, and adaptability across platforms, improving efficiency and user experience.
Content Management Systems quietly power most websites and online shops by helping teams create, organize, and publish content more easily. This intro covers what a CMS does, why content management matters, and how popular tools like WordPress and TYPO3 support the full content journey.
This article shows how structured content, workflows, system integration, and governance build scalable, sustainable enterprise content management. Drawing on insights from Carrie Hane and Deane Barker’s elective, it highlights why a strategic approach to content operations is essential.
Blogs are more than just articles. They are powerful tools for brands to connect, build trust, and share insights. In the Writing, Editing & Curating course with Teodora Petkova, we learned that creating a blog requires more than just writing – it’s about a strategic approach to reach your audience.
Just Enough Research by Erika Hall is a practical, witty guide that demystifies the research process, making it accessible and useful for anyone in design, business, or content. Hall emphasizes asking the right questions, staying curious, and using a simple, six-step approach to uncover meaningful insights without overcomplicating the process.
This article recounts a student team’s journey in creating a content strategy for Boxbase, a startup revolutionizing gym management. From defining user personas to crafting a strategy based on real insights, the project bridges theory and practice with actionable results.
Does your company operate in silos? Find out how content strategist Rahel Anne Bailie defines silos within communication and how you can ensure, your content production is still running smoothly.
This article explores how content strategy and content marketing complement each other. Strategy sets the goals, defines audiences and aligns with business needs, while marketing brings it to life through creation and distribution. Together, they ensure content is purposeful, consistent and delivers measurable impact.
More often than not, content is served in large quantities, without strategic direction, and not measured for its impact to the disadvantage of companies and their users. This is a fact that contributed to the rise of content strategy as a distinct discipline (Bailie, 2021) that aims to transform our content work from spontaneous and reactionary to structured, systematic, and measurable.
